Social Media Marketing Plans
Both the pharmaceutical and utility industries are highly regulated in the US, which has made it more difficult for them to add social media marketing plans to their advertising efforts. Due to the growing importance of this form of marketing, more of these companies are finding creative ways of managing their social media campaigns via content monitoring and generation on sites like Twitter, Google+ and LinkedIn.
In order for companies to effectively and proactively manage their social media marketing strategies they must employ a larger number of people dedicated to this task. The latest research suggests that despite the growing importance of social media in the enterprise, only half of all companies have developed written policies to govern social media use in the workplace. Getting the balance between openness and control right can be difficult, and many companies are still working through this process.