Online Marketing Plans
In order to get the best return on your marketing plans, it is essential to leverage an ongoing conversation with your customers. Email campaigns are one way of doing this, but the advent of social media has changed the way that marketers use email to connect with online customers.
Many social app developers have been busy creating email components designed to gather potential prospects, but these leads can be dubious and time wasting. Some companies are getting the marketing mix right, though, and iContact is a good example of how to use social media and email marketing to get onto a high growth trajectory. The company uses precise targeting and analytics in their email marketing software to meet customer demands, and they have recently launched a free version of their email marketing/social marketing software in the US and UK.