Marketing Plans in Orlando
Local tourism authorities in Central Florida are hoping that Visit Orlando's latest marketing plans will be successful in attracting more tourists during the off season. They estimate that the marketing campaign could save up to 3,000 hotel jobs and generate over $500 million for the local economy.
The new three year plan will begin this January and feature two different strategies for boosting tourism to Orlando during the slow season. The first strategy involves a shift in the promotion of Orlando during the peak summer months to focus more advertising in the spring and fall seasons. Because these periods are during the school year, the drop in hotel occupancy rates is significant. The second strategy involves putting more focus on business development and large event promotion during the fall through spring period.